Your go-to-market should move like one pack.Your go-to-market should move like one pack.
Right now it probably moves like four.
Stalled pipeline, quiet partners, sales and marketing telling two different stories.Stalled pipeline, quiet partners, sales and marketing telling two different stories. We get every team pulling one way and build what keeps it moving.
Four teams. Four directions.
Everyone is working. The work just is not working together.
Most GTM problems are alignment problems. Connect the story and three things happen:Most GTM problems are alignment problems. Connect the story and three things happen:
Four disciplines. One team pulling in the same direction.
We tighten the sales motion from first conversation to close, with a story that survives the handoff from marketing.We tighten the sales motion from first conversation to close, with a story that survives the handoff from marketing. Your best rep should be an advantage, not the entire operating system.
We sharpen the position and message, then tell the same story all the way to the sales call.We sharpen the position and message, then tell the same story all the way to the sales call. The goal is not more content. It is a message your sales team can repeat.
We have spent years inside the MSP community, in the rooms where partners decide what to trust. And when you need a warm intro, we usually know a guy.Recruiting partners is hard. Activating them is harder. We have spent years inside the MSP community, in the rooms where partners decide what to trust. And when you need a warm intro, we usually know a guy.
Rebrands, campaigns, films, podcasts, event experiences and yes, actual video games.This is where we build the vibe and add the flavor. Rebrands, campaigns, films, podcasts, event experiences and yes, actual video games. Work people remember, still doing a job for the business.
Vendors taught the channel to sell backwards.
Solution, problem, ask. That is the pitch most buyers get. We flip it and build the how.Solution, problem, ask. That is the pitch most buyers get. Vendors tell partners to "sell business outcomes" without showing them how. We flip the pitch and build the how.
Every rep runs their own pitch.
The buyer hears two different stories.
Start where it makes sense.
There is no wrong door.A second set of eyes, a focused build, or us in the room every week. There is no wrong door.
Find what is stuck and leave with a plan your team can actually use.Find what is stuck, put the fixes in order. You leave with a plan your team can actually use.
You inherit a working system, not consultant notes.The message, sales motion, partner enablement, campaigns and creative. You inherit a working system, not consultant notes.
We join the leadership team and keep the work moving until the capability lives in-house.We join the leadership team, coach the people and keep the work moving until the capability lives in-house.
These stack. Start with one, piece together what you need.Start with one, piece together what you need.
Need someone on stage?
Keynotes, emcee work and podcasts. Rafael does stand-up, so your audience stays awake.Keynotes, emcee work, podcasts and event strategy. Rafael does stand-up on the side, so your audience stays awake.
Nice work is nice. Results are nicer.
“He understands the channel inside and out.”
“His strategic vision opens doors, creates momentum, and directly impacts revenue and partner growth. He understands the channel inside and out, and knows how to build and scale programs that actually work.”
“One of the best sales leaders I've had the privilege of working with.”
“Raf is, without a doubt, one of the best sales leaders I've had the privilege of working with. His expertise in channel sales, along with his ability to build and scale channel functions within technology companies, is truly remarkable.”
“A strategic brand theme that resonates with our team on every level.”
“Rafael is an extremely talented and creative marketer. Not only did he ask the right questions to understand all the nuances of our IT support company that make us who we are, but he encapsulated them perfectly in a strategic brand theme that resonates with our team on every level.”
“I was able to improve my close rate by over 20%.”
“From a professional perspective, Rafael played an important role in my development as a salesperson. Through his coaching and feedback, I was able to improve my close rate by over 20%, and many of the lessons he shared continue to influence how I approach sales conversations today.”
Built from an unusually useful mix of experience.
Rafael Sanguily has spent 20 years in the IT channel with MSPs, vendors, distributors and partner communities.Rafael Sanguily has spent 20 years in the IT channel, running creative, sales, channel, marketing and revenue teams. Most people pick a lane. Rafael kept adding them, because the space between lanes is where go-to-market breaks. He leads every engagement and brings in specialists when the work calls for it.
He has led creative, sales, channel, marketing and revenue teams. He leads every engagement and brings in trusted specialists when the work calls for it. We do our best work with vendors that have a great product and need a better story, a stronger channel or momentum in the market.
Ghost, the very good dog behind the name, fits into any pack. The Wolf is who you call when things get complicated. We try to be both.The name comes from two wolves. Ghost, the very good dog behind it all, is the friendly one who fits into any pack. The Wolf is the person you call when things get complicated. We try to be both.
Friendly enough to join the pack. Useful when things get weird.
Tell us what you are working on.
The story that is not landing, the pipeline that is not converting, the partners who went quiet.The story that is not landing, the pipeline that is not converting, the partners who went quiet. We will talk it through for 30 minutes. If we are not the right fit, we will say so.